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MUSIC ORGANISATION CASE STUDIES Six cases for students studying music organisations in arts management or music business programs

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MUSIC ORGANISATION CASE STUDIES Six cases for students studying music organisations in arts management or music business programs
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  MUSIC ORGANISATIONCASE STUDIES Six cases for students studying music organisations in arts management or music business programs. Paul Saintilan, JF Cecillon, Michael Smellie, Rob Cannon  These cases can be used free of charge for educational use, without the permission of the authors. They can be freely distributed in soft or hard copy, or placed on digital blackboards and online teaching platforms with no license fee payable. Feedback would be appreciated on the case (via psaintilan@collarts.edu.au). Readers who provide suggestions which are incorporated will receive acknowledgement in future editions of the case.  All characters in these works are fictitious.  Any resemblance to real persons, living or dead, is entirely coincidental. Images are licensed through Shutterstock. Designed by Leading Hand Design. Published by Collarts, 2013.  Collarts Music Organisation Case Studies, First Edition, October 2013 Page 1 Case study 1: Crisis in the Opera House 3 An artist relations case study © 2013 Paul Saintilan This case explores issues such as the management of creative processes, artist relations, organisational culture and values, and leadership. Case study 2: The ‘Taste’ Case 7 Should Artistic leaders drive decision making from their own taste? © 2013 Paul Saintilan & Rob Cannon This case explores issues such as artistic decision making, artistic  programming, personal taste and artistic leadership. Case study 3: Did You Find the Voice of God in the Data? 10 How useful is customer data for music NPD? © 2013 JF Cecillon & Paul Saintilan This case explores topics such as new product development, market research, data analytics, social media, ecommerce data and audience feedback.   Case study 4: The Artistic v. Marketing Interfunctional 12   Conflict Case © 2013 Paul Saintilan This case explores interfunctional conflict at the artistic/marketing interface in large music organisations. Case study 5: The International Meeting   15  © 2013 Paul Saintilan & Michael Smellie This case explores issues such as the organisational tension that occurs between centralisation and decentralisation, and tensions that arise between head o ffi  ces and branches. Case study 6: Government Funding of Music Organisations – 18  Vital or Dysfunctional? © 2013 Paul Saintilan This case explores issues such as government funding of the arts and cultural policy. INDEX PAGE  Page 2Collarts Music Organisation Case Studies, First Edition, October 2013  Acknowledgements A number of people should be acknowledged for assistance in preparing these cases. With regards to the Crisis in the Opera House  case, the author would like to thank Mo ff  att Oxenbould AM, former Artistic Director of Opera Australia, for extremely helpful suggestions which undoubtedly improved the case. Dr Guy Morrow also provided generous advice on resources and angles. With regards to The Taste Case , the authors would like to thank Shae Constantine and Jeremy Youett for ideas which strengthened the case. Shae should also be thanked for ideas which strengthened the Artistic/Marketing case.With regards to the government funding case, the author is indebted to Alan Davey and Pete Spence, who contributed ideas that are integrated into the case. They have previously debated this issue (see http://www.economist.com/debate/days/view/875/print/all accessed 3/5/13). Clayton Lord should also be thanked and acknowledged, as the author has drawn on his work in Counting New Beans: intrinsic impact and the value of art   (2012) Theatre Bay Area, San Francisco.Any remaining mistakes or naïvety can only be attributed to the authors.  About the Authors Paul Saintilan is the Dean of Collarts, and has worked in international roles at EMI Music and Universal Music. Rob Cannon runs the undergraduate entertainment management program at the Australian Institute of Music, and has also held international record company roles. Michael Smellie is the former Chief Operating O ffi cer of Sony BMG worldwide. JF Cecillon is the former Chairman and CEO of EMI Music International.  Page 3Collarts Music Organisation Case Studies, First Edition, October 2013 CASE STUDY 1: CRISIS IN THE OPERA HOUSE  An artist relations case study  © 2013 Paul Saintilan This case explores issues such as the management of creative processes, artist relations, organisational culture and values, and leadership.  Abstract The tempestuous operatic soprano Valerie Vesuvius erupts, nearly killing an intern and a member of the artistic administration team, and engulfing the national Opera company in crisis. The CEO convenes a meeting in the Boardroom for senior management to discuss the situation. Senior executives adopt conflicting positions, encouraging class debate on the appropriate course of action. Key words: artist relations, managing creativity, prima donna, opera

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Apr 28, 2018

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