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Malaysian Media Landscape 2017 - Snapshot

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  1 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.    At Nielsen, data drives everything we do —even art. That’s why we used real data to create this image. Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.  AN OVERVIEW OF MALAYSIAN CONSUMERS & THEIR MEDIA CONSUMPTION BEHAVIOR MEDIA LANDSCAPE 2017 - SNAPSHOT  2 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. This is an abridged version of the Nielsen 2017 Media Landscape Report. The full report, which is available for purchase, covers:  Nielsen Consumer Confidence Index (CCI)  Media Consumption Behaviour and segmentation  Reach  by media type  Newspaper   - readership, advertizing expenditure (ADEX), top titles, top advertisers  Radio Listenership  - profile, ADEX, top advertisers  Television  - reach, share, top channels by race, free-to-air (FTA) viewership, top genres, top advertisers  Out of Home  Cinema  - frequency of visit, advertizing opportunities, top advertisers  Total Adspend and top categories,  Digital Media - Internet users, online activity, content consumption, tech purchase  E-commerce If you would like to purchase the full report, please contact  Nielsen.Malaysia@nielsen.com.  SETTING THE CONTEXT  3 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. SNAPSHOT  4 DATA SOURCES  6 MALAYSIAN CONSUMERS  8 MALAYSIA CONSUMER CONFIDENCE INDEX (CCI)  11 MEDIA CONSUMPTION BEHAVIOR  16   DIGITAL MEDIA CONSUMPTION  19 E-COMMERCE SHOPPER BEHAVIOR  22 CONTENTS  4 Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.   MALAYSIAN CONSUMERS   SNAPSHOT

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Feb 14, 2019
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