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Qammar Shahbaz 1286400 Impact of product innovation on the sales growth in Nokia Corporation By Qammar Shahbaz (1286400) This report is produced to fulfil assessment criteria of Edexcel Level 7 BTEC PG DMS in Research Methods for Strategic Managers (Unit 16) 2011/2012 1 Prepared by Dr. Colin Fu Qammar Shahbaz 1286400 CONTENTS Contents............................................................................................................2 1. TITLE.....................................
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  Qammar Shahbaz1286400 Impact of productinnovation on the salesgrowth in NokiaCorporation By Qammar Shahbaz(1286400)  This report is produced to fulfil assessment criteria of Edexcel Level 7 BTEC PG DMSin Research Methods for Strategic Managers(Unit 16)2011/2012 1Prepared by Dr. Colin Fu  Qammar Shahbaz1286400 CONTENTS Contents ............................................................................................................21. TITLE ..............................................................................................................52. INTRODUCTION ..............................................................................................53. RESEARCH PROPOSAL ..................................................................................53.1 Research Question ...................................................................................53.2 Hypothesis ...............................................................................................53.3 Background Theory ..................................................................................53.4 Factors for Successful Research Question Selection ................................63.5 Brief Summary to The Organisation .........................................................73.6 Context and Rational................................................................................73.6.1 Problems Faced by Company (Nokia) .................................................73.6.2 Reasons for the Research ...................................................................73.7 Aim ...........................................................................................................83.8 Objectives .................................................................................................85. METHODOLOGIES ..........................................................................................95.2 Chosen Methodology ..............................................................................115.3 Justification of Chosen Methodology .......................................................115.4 Limitations of Chosen Methodology ........................................................116. EVALUATION OF DATA COLLECTION TECHNIQUES .....................................126.1 Primary Data Collection ..........................................................................126.1.1 Experimental...................................................................................126.1.2 Survey - Questionnaire ...............................................................126.1.3 Survey – Interview .....................................................................136.1.4 Field Research – Observations .................................................136.2 Secondary Data Collection .....................................................................14 2Prepared by Dr. Colin Fu  Qammar Shahbaz12864006.2.1 Unobtrusive Research .....................................................................146.3 Sampling .........................................................................................156.3.1 Probability Sampling ....................................................................156.3.2 Non-probability Sampling .................................................................157. EVALUATION OF DATA ANALYSIS TECHNIQUES ...........................................157.1 Quantitative ...........................................................................................157.1.1 Univariate Analysis ...........................................................................157.1.2 Bivariate Analysis .............................................................................167.1.3. Multivariate Analysis .......................................................................167.2 Qualitative ..............................................................................................167.2.1. Thematic Analysis ...........................................................................167.2.3. Content Analysis ..............................................................................178. RESEARCH DESIGN ......................................................................................178.1 Data Collection .......................................................................................178.2 Sources of Data ......................................................................................188.3 Data Analysis ..........................................................................................188.4 Gantt Chart .............................................................................................189. PRESENTATION AND EVALAUTION OF PRELIMINARY RESEARCH .................199.1 Analysis of Secondary Data Findings ......................................................199.2 Analysis of Primary Data Findings ..........................................................21(a) Applications (b) Internet (c) Social Media (d) All of them ....................22Reason for asking this question: This question will tell us whether thecustomers have ever used Nokia phones and this question will setfoundation for next questions (5), (6), and (7)..........................................23Reason for asking this question: This question will show how manycustomers are still loyal to Nokia brand....................................................24(a) Reliable (b) Brand (c) Applications (d) Value for money .................24 3Prepared by Dr. Colin Fu  Qammar Shahbaz1286400Reason for asking this question: This question will show customers choiceof phone brand and where Nokia stands in this competition....................25Reason for asking this question: The reason for asking this question is toknow the reasons behind switching from Nokia Phones to other phones. Itwill also help in determining the results of not having innovative products. ..................................................................................................................26..................................................................................................................27(a) Yes (b) No .........................................................................................28(a) Yes (b) No (c) Maybe ...........................................................................2910. EVALUATION OF PRELIMINARY RESEARCH .................................................3011. CONCLUSIONS ...........................................................................................3012. RECOMMENDATIONS .................................................................................3113. REFERENCES ..............................................................................................32 4Prepared by Dr. Colin Fu
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